Brand Launch, Media Introduction to Beauty Media, Product Placement, Social Media Strategy, Bloggers & Key Influencers
Skinvigor8 teamed up with Girl PR Agency in introducing the Silcskin range into Australia in 2008. Founder Sally Kreiger brought in the product after seeing first hand how very effective they were and knowing how many women suffered from, in particular, the dreaded chest wrinkles, which are a result of lying on the side at night, sun damage and ageing.
In addition to the Decollette Pads, Skinvigor8 also have the Silcskin Brow & Multi Area Pack available (1 x brow piece & 2 x multi-area pieces), the Silcskin Multi-Area Pack (4 x multi-area pieces) and now, the long awaited Silcskin Collette Pads for the neck.
Available online, SkinVigor8 are also available in over 80 stockists around Australia and continue to expand. Silcskin are recognised around the globe as a sought after quality brand that is manufactured from 100% medical grade silicone. This means that they are non-irritant and anti-allergenic, and are the original Pads which are of uncompromised purity and quality.
Girl PR secured national coverage online, in short-lead magazines and beauty blogs with endorsement from high-profile beauty bloggers, key influencers and celebrities nationwide.
Coverage included A Current Affair, WHO magazine, Famous, Body + Soul, Yahoo 7, Drop Dead Gorgeous, Woman’s Day, Women’s Weekly, RESCU and Primped, Peninsula Living, Primped, Oz Beauty Expert along with countless beauty blogs and websites.