Project Description

Founded by UK based fashion designer Sian Gabbidon, the idea behind the swimwear brand originally derived from Sian’s own personal style. Tired of having constant pool party outfit clashes she set out to create bold, bright and unique pieces perfect for party girls who go from waves to raves and love to make a statement.

Girl Communications created a brand strategy and launched the swimwear brand to key Australian fashion, lifestyle and fitness media including long and short-lead magazines, online and social media.
We further identified key social media Influencers and celebrities in order to make a personal introduction to the brand.