Project Description

Continuing our work with high-profile health and wellness author Lee Holmes, Girl PR Agency was engaged to launch her latest book targeting Mums, Supercharged Food for Kids.

Inspiration for busy yet health-conscious parents, Supercharged Food for Kids includes favourites such as pizza, nuggets, pasta and desserts all made with healthy ingredients. This book guides families in creating fresh, wholesome and nutrient rich meals that your children will eat again and again and help develop good eating habits they can maintain for the rest of their lives.

Girl PR Agency created a budget-friendly yet impactful print and online launch strategy targeting parenting, health and wellness and women’s publications, including free copies of the book along with offering the author Lee for interviews and sample recipe inspiration.

Pitching to Mummy Bloggers, key influencers, online, short and long-lead print media, beautiful high resolution images were valuable in securing coverage in Medibank ME magazine, Veggies and Me, The Whimsical Wife, The Holistic Ingredient, Cooking for Family, The Natural Nutritionist, The Sydney Morning Herald, Kidspot, Yahoo7!, Body + Soul, Good Food, Clean Kids, MotherDriven, Bub Hub, Spirited Mumma, The Mindful Foodie, Health Engine, I Heart Scratch, Natural New Age Mum, Therese Kerr, OurKidz, Bella Mumma, Food Matters, Good Being, Goodness Me Box, I Quit Sugar, Lulu, Lil Busy Bodies, The Fit Foodie and Scribd, to name a few.

Lee also appeared on The Morning Show and has an ongoing associate with About Life stores.