Project Description

Brand Launch, Media Introduction to Fashion Media, Product Placement, Social Media Strategy, Bloggers & Key Influencers

Girl PR Agency was engaged by online fashion sales site Rich Gurl in order to create brand recognition and growth.

Rich Gurl finds the best sales on the internet, fast. Born out of the idea of finding amazing clothes at an equally amazing price, Rich Gurl is THE place to be for a fashion sale.

Updated by the hour, clothing are carefully handpicked by a team of in-house stylists who trawl the latest sales from the best online stores; think Nasty Gal, The Iconic, Revolve Clothing and more.

This is the ultimate sale where there’s no elbowing, lineups or waiting for change rooms – just a fab mix of on-trend labels and popular brands, clothes, shoes, bags & accessories – all slapped with a nice price.

Girl PR created a strategy targeting high fashion print and online media, social media, Blogger and key influencer collaboration.

We began by creating regular sales information and feeding it to relevant platforms with large databases including print media, online and social media influencers.

We introduced the founder Stef Miro – a passionate entrepreneur and fashionista – to TV and print news media, offering interviews and style advice to establish her profile as a digital impresario to garner traction in this highly aggressive category.

Coverage included coverage on popular television show Shark Tank, Ten Play, A Current Affair, MTV Style, Shop Smart, Lucky Her, GlamAdelaide, Fashion Weekly, Girlfriend, Woman’s Day and OK! magazine.