Project Description

Media Introduction, Profile Management, Endorsements, Social Media Strategy

Mrs Australia 2014 Kate Johnson contacted Girl PR Agency as she wanted to raise her profile in the media in order to encourage paid sponsorships and endorsements, along with promoting her brand and website www.ChicNation.com.au.

Girl PR created a strategy including targeting news print, women’s print and online publications, television and social media. We also ensured Kate was invited to VIP, red carpet and launch events in line with her branding.

Coverage included numerous female online publications and print news publications such as The Daily Telegraph , The Sydney Morning Herald, The Daily Mail (UK), News.com.au, The Manly Daily, The Parramatta Sun, The Sun Herald, Sunday Magazine and more.

Kate further appeared on The Daily Edition, The TODAY show and Sunrise.

Kate secured sponsorship with Beautiful You Australia, Girlfriend Magazine and US cosmetic brand Antonym.