Project Description

Media Introduction, Profile Management, Social Media Strategy

Mrs Australia 2015 winner Piper ONeill contacted Girl PR Agency as she wanted to raise her media profile to ensure an advantage in securing the overall international crown.

Girl PR Agency created a short-term news strategy based around the fact Piper was heavily pregnant at the time of her winning the 2015 crown, giving birth to a bouncing baby boy shortly before the international competition.

Piper subsequently appeared in newsprint media and a multitude of female focused online platforms alongĀ  with coverage in The Daily Telegraph, on News.com, the Sydney Morning Herald and the DailyMail.co.au.

Piper further appeared live on the popular morning television show Sunrise.