Project Description

Media Introduction to Fashion, Home-ware and Lifestyle Media, Product Placement, Bloggers, Key Influencers & Social Media Strategy

Online Shopping USA is a showcase of the best online stores from the US for Australian shoppers. Deals are hand-picked by the editors of the site, offering bargains you wouldn’t find in Australian high street stores or online.

Girl PR Agency was hired by Online Shopping USA to grow their brand awareness, implement tactics to engage their community members and to promote their brand as an alternative to department stores or other popular online fashion destinations.

Girl PR Agency engaged with key fashion bloggers within blog posts and editorial, offering them exposure on the Online Shopping USA website.

Girl PR issued weekly, SEO friendly stories to popular fashion media based on current trends to ensure brand coverage and maintain consistent awareness of the site.

We grew Online Shopping USA’s social media and website database by running a host of fashion giveaways and competitions whilst showcasing current discounts and bargains.

Online Shopping USA was successful in securing coverage including print magazines and online fashion websites and significantly increased their social media following and sales.

Online Shopping USA appeared in Woman’s Weekly, New Idea, Woman’s Day, WHO magazine, Famous, ELLE, Shop Smart and The Daily Telegraph.