Project Description

Brand Launch, Media Introduction to Beauty Media, Product Placement, Social Media Strategy, Bloggers & Key Influencers

nudus is the first Australian made lipstick range to be made out of food grade ingredients and is 100% chemical free.

nudus hired Girl PR Agency to launch their product to media in order to create buzz and excitement for this first of its kind launch.

Girl PR introduced the nudus brand and lipstick to key beauty editors, bloggers, celebrities and key influencers by creating a launch to media serving drinks and canap├ęs made from the same ingredients used in the lipstick.

Girl PR further launched to key print titles, online platforms and blogs, making introductions to both the product and its dynamic and tenacious founder, Diana Goltsman.

Coverage for nudus included most major beauty bibles and publications including WHO magazine, Famous, Sunday Style, Women’s Health and Fitness, Body + Soul, VOGUE, Marie Claire, Primped, Beauty Heaven, Harper’s Bazaar and Primped.