Media Introduction to Women’s Media, Parenting and Lifestyle Media, Product Placement, Bloggers, Key Influencers & Social Media Strategy
Problem: Number plates are pieces of aluminium, screwed to a car. How do you get females to be interested in them – let alone buy them?
myPlates’ personalised number plates are an easy and affordable way to customise your car or motorbike.
At myPlates, the mix of sales coming from male vs female was very skewed to male. After engaging Girl PR, personalised pink number plates were launched, increasing brand positioning and exposure to the female buying market.
Sales were significantly increased by way of including a charity in The McGrath Foundation, along with enlisting celebrities such as Julie Goodwin, Adriano Zumbo and The McClymonts within the brand story.
Ignoring the traditional automotive media, Girl PR Agency solely targeted female publications and online platforms including journalists, key influencers and Bloggers with their very own nominated and personalised, gifted faux number plate.
We grew the myPlates website database by running a host of giveaways and competitions whilst showcasing the possibilities of creating your very own pink plate.
Girl PR Agency was successful in securing coverage including print magazines and online women’s websites along with significantly increasing myPlates branding positions, database and sales.
myPlates appeared in major publications including Woman’s Weekly, New Idea, Woman’s Day, WHO magazine, Famous, ELLE, Shop Smart and The Daily Telegraph.