Project Description

Miss Coconut is a light and delicious, all-natural coconut milk drink imported from Italy.

Not just a pretty face, Miss Coconut is not only delicious but is all natural, free of dyes and preservatives, contains no added sugar, is low-fat and is a great source of minerals, in particular antioxidants and rich in Vitamins C and E.

Like nothing you’ve ever tasted, Miss Coconut is a brand new flavour and category entering the coconut water drink market in Australia.

Girl Communications was hired to create a brand and positioning strategy for launching the brand, to introduce and create interest from local media targets within the traditional media along with creating an Influencer and social media campaign, along with developing a local website, content and SEO strategy.