Project Description

Australian Brand Launch, Media Introduction to Beauty Media, Social Media Strategy, Bloggers & Key Influencers

Since its creation, Misencil® has become a true leader in the beauty industry and the ultimate in quality eyelash extensions and beauty products.

Misencil® offers refined eyelash extensions, cutting-edge application techniques and products that meet the highest quality standards. Misencil® products come from years of laboratory research, are approved by both French and European standards.
Because every woman is unique, Misencil® offers several types of lashes as well as application techniques tailored to the shape of the face of the client and of course, the desired effect.

The Misencil® innovation is also a revolutionary lashes adhesive. A true technological breakthrough providing extreme hold and an extremely fast drying.

As a leader in the field of eyelash extensions and propelled by its creative spirit and innovative ideas, Misencil® makes sure to pass on its cosmetic expertise beyond reproach to its network. Misencil® specialists train every technician to become a real stylist for the eyes.

Girl PR introduced the Australian market to the French beauty brand by gifting the Misencil® product for trial. Girl PR Agency offered beauty journalists, beauty bloggers, Vloggers and key influencers trial eyelash extensions along with gifting gorgeous Misencil® products just in time for the party season.

Coverage included such publications as New Idea, Woman’s Day, Woman’s Weekly, WHO magazine, Famous, ELLE, Shop Smart, The Daily Telegraph, Pop Sugar, RESCU, Oz Beauty Expert and The Plastic Diaries.