Project Description

Brand Launch, Media Introduction to Parenting & Home-ware Media, Social Media Strategy, Bloggers & Key Influencers

Fluid Growers are dedicated to developing a new crop of urban farmers to grow their own food. From school children to busy professionals – these urbanites demand fun, simplicity, good design, small space use, and affordability.

FluidGrowers is their helpful destination where kids, friends, retail partners, and anyone curious enough will find what they need to start their own urban farming journey of discovery.

Importing Back to the Roots products including stand outs The AquaFarm and The Mushroom Kit, Girl PR Agency targeted popular home and parenting media; online targets, bloggers, key influencers and social media celebrities.

The Australian launch included creating media releases to introduce the brand and products along with sending products to key targets for trials and giveaways.

Coverage secured included hits in such titles as Kidspot, The Daily Telegraph, ShopSmart, The Living Room (TEN Network) , SuperCharged Food, MotherNature, Shape Magazine, MotherDriven, CHILD Magazine, Domain and House and Garden Magazine and TV (ninemsn).