Project Description

Claire Hill is a new Australian made Anti-Ageing Skincare Range backed up by science that is proven to decrease wrinkles by up to 63% in 28 days.

Claire Hill Australia was created as a mother’s legacy to her daughter. With an inherent belief that regardless of age, a woman’s beauty is bound to her confidence, Loretta Hill sought to develop a formula for ageless skin; a way to embrace the richness of life, free from the visible ‘songlines’ of time.

Utilising active ingredients – anti-ageing peptide SNAP-8™ (heralded as a natural alternative to Botulinum Toxin, ‘Botox’) and marine ingredient Hyanify™ together with Kakadu Plum – the resulting S8-28 and S8-28 Assist not only represented an effective alternative to more invasive treatments but a new standard in anti-ageing skincare.

Girl Communications created a media strategy for launch which included product sampling to key beauty media and directories along with both long and short-lead beauty magazines and online publications. 

 We created a celebrity, social media and Influencer sampling campaign along with a website and social media brand overview recommendation and SEO key wording identification.