Project Description

Brand and PR Strategy, Australian Brand Launch, Media Introduction to Key Beauty Media, Product Placement, Social Media Strategy, Bloggers & Key Influencers

Carmex® lip balm is an iconic lip balm created in the USA in the early 1930s.

An international favourite, with more than 130 Carmex products sold every minute worldwide, Girl PR were asked to research an entire new brand strategy for the Australian market.

This brand strategy included a complete audit and review taken from reports provided to us from client, the brand history and competitors in the category along with retail positioning.

We reviewed all PR and positioning work within Australia to date along with all social media activity.

We further developed creative for the launch of the Limited Edition release of  the Carmex Unicorn product, along with advising client on media targets, social media, celebrity and Influencer targets.